Online Interactive Magazine

Most people don’t think much about hospitals – especially those that fill a safety net role – until they need them. This trade association’s challenge is to show how vital these hospitals are to each of us. How big a role they play in our lives. Because without support, essential hospitals will struggle to sustain themselves. And then where will we go?

Mine and my co-creator’s goal for the first issue of Walls Down was to introduce a new perspective into our health care conversations that shines a light on just that. We demonstrated that no separation exists between essential hospitals and our communities, that we are all connected – inside the hospital and out. And we brought this to life by sharing the stories of people who live that connection every day.

The Association of Marketing and Communications Professionals in 2015 recognized this work with a platinum award: “The e-Zine contains excellent writing and sharp graphics with a unique layout that is easily navigable. It’s one of the most creative efforts around.”